Best Time to Post on TikTok in 2023: An Impeccable Guide to Improve Engagement

With 1.51 million active users all around the globe, TikTok has become one of the most-talked-about social media platforms in recent times. The video-sharing platform captivated gazillion businesses with its strong impact and marketing-centric presence.

However, to make the best use of the platform, it is essential for users to explore the best time to post on TikTok. But wait, finding the optimal posting times is not easy at all. You must critically evaluate the analytics, schedule posts using a TikTok scheduling tool, and determine what works best for your business.

Peak-time posting gets more people’s attention, leading to more conversions and generous profits. However, various factors, including the quality of the content, regional demographics, and how well your posting schedule is created, impact the overall engagement level and reach.

Let me take you deep into the exploration of the best time to post on TikTok in this blog post.

Why Does the Best Time to Post on TikTok Matter?

But wait, before we talk about the best time to post, it is crucial to know why it matters. Gen-Z’s favorite social media platform serves an efficient algorithm that works according to the users’ preferences.

If you regularly use the platform, then you must be aware of the “For You Page, which displays a stream of similar videos that the user has watched or interacted with. Videos that have garnered a decent number of likes, comments, and shares are likely to be featured in this section.

How can your content gain visibility and engagement if it’s not available when your audience is active on the platform?

The only viable answer to this question is finding the best time to post on TikTok, creating a posting schedule, and optimizing your visibility accordingly. The peak-posting schedule can work wonders if you offer good quality, captivating content posted at the right time. Moreover, you can enhance the overall engagement of your brand by monitoring analytics regularly. Updating your TikTok marketing strategy by keeping an eye on what your competitors are up to can also help you perform better.

What Is the Best Time to Post on TikTok?

Let me get straight on this; there is no fixed best time to post on TikTok. Yes, you read it correctly. I mean, for every brand or individual, the best times to post can differ based on the targeted audience demographics, regional demographics, niche of the brand, and much more.

However, varying from country to country and day to day, some assumptions have been recommended after executing numerous studies to get instant results.

 Best Time to Post on TikTok by Location

We all know how social media platforms are on our fingers every second of the day. However, varying time zones make your reach affected. Hence, you can ensure relatively better post engagement by knowing a bit about the best time to post on TikTok by location.

Recommended Time Slots for the USA

Following are the recommended time slots to post on TikTok in the USA.

• Monday: 6 am, 10 am, 11 pm
• Tuesday: 2 am, 4 am, 9 am
• Wednesday: 6 am, 8 am, 11 am
• Thursday: 9 am, 12 pm, 7 pm
• Friday: 5 am, 1 pm, 3 pm
• Saturday: 11 am, 7 pm, 9 pm
• Sunday: 7 am, 8 am, 4 pm

Recommended Time Slots for Australia

In Australia, below mentioned is the best time to post on TikTok.

• Monday: 6 am, 10 am, 10 pm
• Tuesday: 2 am, 4 am, 9 am
• Wednesday: 7 am, 9 am, 11 am
• Thursday: 9 am, 12 pm, 7 pm
• Friday: 5 am, 1 pm, 3 pm
• Saturday: 11 am, 7 pm, 8 pm
• Sunday: 7 am, 9 am, 4 pm

Recommended Time Slots for Canada

Wondering what is the best time to post on TikTok in Canada? Check out the recommendations below.

• Monday: 6 am, 10 am, 10 pm
• Tuesday: 2 am, 4 am, 9 am
• Wednesday: 7 am, 8 am, 11 am
• Thursday: 9 am, 12 pm, 7 pm
• Friday: 5 am, 1 pm, 3 pm
• Saturday: 11 am, 7 pm, 8 pm
• Sunday: 7 am, 8 am, 4 pm

Recommended Time Slots for Germany

In Germany, the best time to post video content on TikTok is recommended to be:

• Monday: 6 am, 10 am, 10 pm
• Tuesday: 2 am, 4 am, 9 am
• Wednesday: 7 am, 8 am, 11 am
• Thursday: 9 am, 12 pm, 7 pm
• Friday: 5 am, 1 pm, 3 pm
• Saturday: 11 am, 7 pm, 8 pm
• Sunday: 7 am, 8 am, 4 pm

Recommended Time Slots for the Philippines

In the Philippines, recommended time slots to post content on TikTok are suggested as follows:

• Monday: 3:30 pm, 7:30 pm, 7:30 am
• Tuesday: 11:30 am, 1:30 pm, 6:30 pm
• Wednesday: 4:30 pm, 5:30 pm, 8:30 am
• Thursday: 6:30 pm, 9:30 pm, 4:30 am
• Friday: 2:30 pm, 10:30 pm, 12:30 am.
• Saturday: 8:30 pm, 4:30 am, 5:30 am
• Sunday: 4:30 pm, 5:30 pm, 1:30 am

Best Time to Post on TikTok by Every Day of the Week

The best time to post on TikTok varies day to day as well. Your posting schedule certainly cannot comprise similar posting time slots for each day. For example, if you critically observe, most people prefer to upload special posts or announcements on weekends. That is because most people have ample leisure time on a weekend to spend on social media.

No need to feel a lot perplexed about this idea because I have got an ideal inspiration for you. Influencer Marketing Hub, a leading social media resource for influencers has dove deep into the search for the best posting time, and here is what they find after conducting an analysis of over 100,000 posts.

• Suggested time slots for Monday: 6:00 AM, 10:00 AM, 10:00 PM
• Suggested time slots for Tuesday: 2:00 AM, 4:00 AM, 9:00 AM
• Suggested time slots for Wednesday: 7:00 AM, 8:00 AM, 11:00 PM
• Suggested time slots for Thursday: 9:00 AM, 12:00 PM, 7:00 PM
• Suggested time slots for Friday: 5:00 AM, 1:00 PM, 3:00 PM
• Suggested time slots for Saturday: 11:00 AM, 7:00 PM, 8:00 PM
• Suggested time slots for Sunday: 7:00 AM, 8:00 AM, 4:00 PM

These time slots present a dynamic posting schedule utilizing varied time slots for all the days within the week. Rather than going for a generic posting schedule, this timeline leads to a captivating social media presence. By posting on different time slots, each day of the week, you can grab the attention of a better audience, generate more leads, and optimize the overall performance of your brand.

Pondering upon this suggested timeline, you can create your own social media calendar by choosing whether posting on weekdays suit you better or weekends are a better option. Social Champ offers a ‘Social Media Calendar’ feature that can help you automate your workflows by scheduling posts in advance. The calendar offers a quick glance into your content ideas throughout the week, allowing you to make any changes if needed.

However, it is important to note that these time slots are in Eastern Standard Time (EST). So, if you want to convert these timings according to the location of your audience, a time zone converter tool can help you better.

Related Article: Viral TikTok Trends to Keep an Eye on in 2023

Tips on Finding Your Best Time to Post on TikTok

The above recommendations of what time is best to post on TikTok are a great inspiration, but if you want the posting time slots to be a bit more centric to your presence within the platform, you can find your own best time to post using a few worthy techniques.

It starts with the drill of asking yourself a few questions.

Where is your audience located? What time are they most active on TikTok? What is the audience demographic? Which type of posts do they like the most? And so on.

Let’s take you deep into it following the below-mentioned techniques.

1. Evaluate Your Insights

   If you are a frequent TikTok user, you must know that TikTok provides a feature to view the analytics of the account. However, if you want to access it, you will have to switch to a ‘Pro’ account.

   Follow those steps.

   • Click on the three dots in the upper right corner of your profile page.
   • Go to the ‘Manage my account’ section.
   • Select the ‘Switch to a Pro/Business account’ option.
   • Choose a category for your account and click on ‘Done’.

   This way, your Pro account will get enabled. Next, a dialogue box will greet you, welcoming you to your TikTok Pro account. At this point, you will gain access to the “Analytics” section, which can be found in your Settings menu.

   The analytics section can help you view the following three sections: Overview, content, and followers.

2. Know Where Your Audience Is Located

   When your target audience includes users all across the globe, you must know the locations they’re coming from. If they are primarily located in a specific region or time zone, you’ll want to align your posting schedule with their local peak hours. This will also help you to keep in mind factors such as school or work schedules, which can impact when people are most active on the platform.

   Within TikTok Analytics, you can check where most of your audience is located by going to the ‘Followers’ tab and scrolling down the ‘Top Territories’ section to find the regions your audience is coming from.

3. Identify the Time When Most People Are Active

   The next mandatory thing is to know about the time slots when most of your audience is active. The more you will know about the maximum audience activity, the more you will be able to create an optimal posting schedule.

   To get an overview of the time slots when most people are active on TikTok, follow these steps.

   • Go to the ‘Followers’ tab and find the ‘Followers activity’ section. Here, this section will provide you with details of the days and hours at which your followers are active on the platform.

   You can also use TikTok scheduling tools like Social Champ that provide the feature to see the Best Time to Post Based on analytical history.

4. Experiment With Time Slots & Content Types

   Experiment with posting at different times of the day and track the engagement metrics for each post. Look for patterns and trends in terms of views, likes, comments, and shares. This will help you identify the time slots that generate the highest engagement for your content. You can also try posting different social media content ideas to engage with the audience in a unique manner. Engage with your followers and pay attention to their comments and messages. You can also run polls and Q&A sessions to directly ask them about their preferred time to watch TikTok videos. This will provide valuable insights that can guide your posting schedule.

5. Monitor TikTok’s “For You” Page

   Another important tip is to set up a posting time within peak hours so you can get a chance to be featured on the “For You” page of TikTok. The “For You” page is a major source of organic reach, allowing you to increase your chances of getting your content featured for more users. This can lead to increased visibility and engagement.

   TikTok also offers an option for you to analyze the performance of your content within the last 7 days.

   • Go to the ‘Content’ tab in the analytics section. Here, you will find all your content posted with its analytics including total views, average watch time, and traffic source time.

   In this tab, the category of ‘Trending Videos’ will display the videos in the order of likes they have received. You can begin analyzing by first looking at the engagement, then the date and it was posted.

   Check out this video example.

   @doorobyyaxin Make a heart ring with me Got this idea from my last’s nights dream…🐚❤️ #beadedjewelry #beads #beadsrings #handmadewithlove #rings #handmadegifts #fyp #handmadejewlery ♬ video games – lana del rey

   
   Here, I am getting hand-made jewelry videos in my #ForYou page recommendations because that is what I have watched quite a lot on TikTok. So, this is the significance of this technique. Right time, right content, for the right audience, and rest on TikTok’s algorithm.

6. Analyze Your Performance Consistently

   Once you’ve identified your best posting times, stick to a consistent schedule. Regularly monitor your analytics to assess the performance of your content. Remember that TikTok’s algorithm is dynamic, and trends may change over time, so ongoing analysis and adaptation are essential. Alongside evaluating your post-performance, keep an eye on what strategies your competitors are opting for. This will help you know other areas that need improvement, leading to enhanced performance.

7. Use Social Champ for Personalized Timing Recommendations

   Social Champ offers personalized timing recommendations for posting on various social media platforms, including TikTok. Based on the recommended posting times, you can schedule your TikTok posts directly within Social Champ. All you need to do is simply create your video, add relevant captions and hashtags, and choose the recommended posting time slot for each post.

   After scheduling your posts, regularly monitor the performance using the analytics provided by TikTok and Social Champ. Keep track of engagement metrics like views, likes, and comments to evaluate the effectiveness of your chosen posting times.

   Summing up, Social Champ can prove to be an all-in-all lifesaver for improving your TikTok presence on the digital landscape.

It Is Your Time to Shine on TikTok

In conclusion, determining the best time to post on TikTok is a crucial aspect of maximizing the reach and engagement of your content. By leveraging the insights provided you can analyze your target audience, experiment with different posting times, and take advantage of the platform’s algorithms, which helps you to optimize your posting strategy. Remember, finding the ideal posting time requires ongoing monitoring and adaptation as trends and user behavior evolve. Stay consistent, track your results, and continue delivering high-quality content to build a thriving TikTok community and increase your chances of going viral.

Related Article: What Is the Best Time to Post on Social Media in 2023 & Does It Actually Matter

Frequently Asked Questions

1. What is the significance of posting at the right time on TikTok?
   Ans: Posting at the right time on TikTok can greatly impact the visibility and engagement of your videos. Timing your posts strategically increases the chances of reaching a larger audience and maximizing the number of views, likes, and comments.
2. Is there a universal best time to post on TikTok?
   Ans: While there isn’t a one-size-fits-all answer, However, the best time to post may vary based on your target audience, location, and content niche.