How to Master the TikTok Algorithm in 2023

TikTok has been a social media sensation since its launch in 2016. From its humble start to gearing a top-notch position in the social media world, TikTok has been the center of attention.

With 1 billion active users, TikTok has managed to be the third most popular social media network globally. This video platform is all about going viral with either your lip-syncing videos, dance, or challenges.

TikTok’s algorithm is relatively one of the easiest to crack as compared to the other social media networks. You don’t need a big fat fan following to climb the ladder of success, nor do you need to put out the same content. What you need for TikTok is consistency. The more content you put out, the more popularity your account will gain. For this, you should look into a TikTok scheduling tool.

So to actually learn more about the TikTok algorithm, let’s focus on the essential questions.

TikTok Algorithm – What It Is & Why Do You Need to Learn About It

If you are one of those people who have downloaded TikTok, you probably wonder how the algorithm works. The algorithm is designed to rank creative, entertaining, and engaging content. It looks at factors such as likes, shares, comments, and views. The algorithm ensures that users get the best content they find attractive by populating your feed with as many relevant videos as possible.

From a user’s point of view, the feed is super easy to navigate as videos keep on playing one after the other. This further boosts your account since even if no one is searching for your channel, but your video niche is popular on TikTok, you will get featured.

However, like all other social media networks, this one is also constantly working on making its algorithm bigger and better.

This is how TikTok explained its algorithm:

“The system recommends content by ranking videos based on a combination of factors – starting from interests you express as a new user and adjusting for things you indicate you’re not interested in, too – to form your personalized For You feed.”

How Does the TikTok Algorithm Work in 2023?

The algorithm shows users the most relevant content based on their interests and interactions with the platform. TikTok considers things like the videos you watch, the videos you like and share, and who you follow when determining what to show you.

That means that if you are constantly watching dance videos, you are likely to see more dance videos in your feed.

The algorithm is continually changing and evolving, so there’s no one definitive answer to how it works. But understanding the nook and crannies get the most out of the platform.

Well, there is not just a single factor running behind the algorithm, but multiple factors influence how TikTok will serve your content to your audience. Let’s get into the details.

The factors are as follows:

• User Activity
• Subject Matters
• Location and Language
• Audio

1. User Activity

   User activity plays a vital role in the TikTok algorithm. The more engagement your videos receive, the more likely they will rank higher and serve your target audience. Here are some positive indicators that influence the user activity:

   • Comments
   • Shares
   • Likes
   • Rewatches
   • Accounts followed
   • Videos Created

2. Subject Matter (Video Information)

   The subject matter is another crucial factor for the algorithm. The platform categorizes the content based on the user’s interests. TikTok uses these metrics to determine the subject matter:

   • Sound
   • Hashtags
   • Keywords
   • Content
   • Effects

3. Location and Language

   The algorithm determines the location and language through the user’s device setting. The action includes:

   • Language preferences
   • Posting location
   • Type of mobile device

4. Audio

   When a user adds trending audio or song to the video, the TikTok algorithm categorizes it and serves it to the relevant audience.

Related Article: 27 Best TikTok Tools for Explosive Growth in 2023

How to Beat the TikTok Algorithm in 2023 – 5 Top Tips & Tricks

As TikTok grows in popularity, so does the challenge of getting your content seen by users. The TikTok algorithm changes make it difficult for content creators to keep up. However, there are some strategies you can use to beat it in 2023.

1. 1. Switch to TikTok Pro Account

      Here’s a quick overview of the benefits of doing so:

      • TikTok Pro account gives you access to analytics to see how your videos are performing. This helps you adjust your content strategy to better adjust to your user needs.
      • It allows you to add links to your website or other social media platforms in your profile. This can help drive traffic to other channels and improve your overall marketing strategy.
      • The Pro accounts give you access to exclusive TikTok tools and features that can help you create professional videos.
      • You will also be able to run ads and use TikTok’s e-commerce features to sell products directly to your customers.

      Whether you are just starting on TikTok or looking to take your account to the next level, switching to a Pro account is one of the best TikTok tips.

   2. Use Trending Hashtags

      If you are not using hashtags on TikTok, you miss out on a great way to increase your views and followers. Hashtags are a powerful way to help you get your videos seen by more people. To find the most popular hashtags, search for them on TikTok or use a hashtag generator like Hashtagify. Once you have found relevant hashtags, start using them in your videos and descriptions to get more views and followers.

      When a hashtag starts to trend on TikTok, it means that many people are using it. This is usually because the hashtag is associated with a popular song, dance, or challenge. By using trending hashtags, brands can get their content in front of their target audience and beat the TikTok algorithm.

      Also, you can try Social Champ’s hashtag manager to find trending and relevant hashtags for your videos.

      Pro Tip: Don’t use hashtags that don’t go with your content, try to use the generic ones that fit right for your video content.

      @gloss ➡️Follow @lazythings ⬅️ Magic tricks revealed… 🤯🎩 Save for later!By @roman_magic_nn#fyp #foryou #magic #tricks #trick ♬ original sound – GLOSS

   3. Create Videos for Trending Sound

      Looking to get your creative juices flowing and have some fun? Look no further than making videos of trending sounds. This social media platform is all about creativity and self-expression, so what better way to show off your work than by making videos set to the latest sounds?

      You can use TikTok to find popular songs and sounds and then create your videos using those sounds. This is one of the great ways to connect with other creative people on the platform, and it can also help you get your name out there. Also, TikTok added a new feature to the Trend section of its Creative Center, which provides a complete list of all the popular and trending songs filtered by region.

      @helenpenggg

      @lily1ee💖 dc@naenaetwinsofficial #bestfriendchallenge #smentertainment #bffgoals #dancechallenge

      ♬ Best Friend (feat. Doja Cat) – Saweetie

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4. Write Captivating Captions

   A great caption can pique people’s interest, make them laugh, or even make them think. After all, your caption is what will draw people in and make them want to watch your video.

   With TikTok one of the popular social media platforms, making sure your content is engaging is essential. This means having captions that are not only informative but also captivating. Here are some tips on how to write compelling captions on TikTok:

   • Use emojis and hashtags to make your caption stand out.
   • Use creative puns and jokes to make your caption more engaging.
   • Ask questions in your caption to get people thinking and talking.
   • Use your caption to start a conversation or debate.
   • Be creative with your word choice to make your caption more interesting.
   • Keep it short and sweet.

   Here’s a perfect example of Wendy’s on TikTok

   @wendys

   Nugg racing > marble racing. Cause marbles aren’t delicious. (Not that we’ve done the research.)

   ♬ original sound – Wendy’s

5. Collaborate With Other TikTokers

   TikTok is an excellent platform for connecting with other creators and collaborating on content. If you want to gain more followers and exposure on TikTok, one of the best things you can do is collaborate with other popular TikTokers. This involves creating a video with someone else who has a similar audience. This will give you the chance to be featured on their account, but you will also be able to reach a whole new group of people who might be interested in your content.

   To find someone to collaborate with, start by searching for other users who have a similar number of followers. Once you have a few potential candidates, reach out to them and see if they’re interested in filming a video together. If everything goes well, it’s time to shoot.

What Factors Are Not Important to the TikTok Algorithm?

If you have been on TikTok for more than a week, you have probably noticed that the content you see on your For You Page (FYP) isn’t always the most diverse.

For instance, the platform won’t show you the video with the same sound, created by the same creator, and appears on FYP in a row.

Here are a few things the TikTok algorithm doesn’t show.

• Not Interested Content
• Seen content
• Spam
• Duplicate Content
• Potentially safety compromising content

Going Viral – 8 Tips for Working With the TikTok Algorithm in 2023

If you are one of the millions of people who love spending time on TikTok, you may wonder how you can make your video content seen by everyone. Luckily, there are a few ways you can do just that!

You can work with the TikTok algorithm with a little effort and creativity. Here are a few tips to help you work with the algorithm and get the most out of your TikTok experience:

1. Maintain an Active Presence

   TikTok is the fastest-growing social media platform, and it’s perfect for short, engaging videos. And it’s not just for Gen-Z; people of all ages are using TikTok, from millennials to boomers. To maximize your reach on TikTok, you need to be super active on the platform.

   Posting regularly and engaging with other users is key to growing your presence on TikTok, and you can only do that if you are active at prime time. What is that prime time, you ask? It is the time frame in which your audience is actively looking for content to consume. This is also your window for posting engaging content.

   To further enhance your posting, use hashtags and take challenges. These challenges will also break you from constantly thinking about new video ideas.

   Moreover, now TikTok scheduling is just a single click away. You can use TikTok schedulers like Social Champ to schedule and analyze your videos within a single dashboard.

2. Create Shorter Videos

   The TikTok algorithm rewards videos that users watch from start to end. These videos are usually the short ones! If you want to capture the audience’s attention, then try to make shorter videos. Here are a few tips:

   • Keep your videos under 60 seconds for maximum impact and engagement.
   • Make sure your video is visually appealing and engaging, with creative content that will hold viewers’ attention.
   • Use hashtags to get it in front of as many people as possible.

   Moreover, you can use TikTok editing features to make your videos shorter.

   First, consider using the “trim” feature to cut down your videos to a shorter length. You can also use the “speed” feature to make your videos play faster, which can help you create shorter videos without sacrificing quality.

   @theoreoofficial Tag yourself, we’re OREO (video by @Cakedbyrach) #oreo #oreocookies #oreotok ♬ Oreo meme song – Natalia💕

3. 3. Use Trending Effects for TikTok Videos

      To add some extra flair to your TikTok videos, try out some of the trending effects. There’s a vast variety of effects to choose from, so choose something that suits your style. Also, using effects can help you stand out from the crowd and get noticed by more people. From fun filters to AR effects, you can find everything. And best of all, these effects are easy to use and can help you take your videos to the next level. Moreover, with the trending effects you can beat the TikTok algorithm easily.

      For instance, you can use the split-screen effect to show two different scenes simultaneously. This can be a great way to tell a story or show various aspects of your life. You can also use the duet feature to create a video with someone else. This is a way to collaborate with other users and create something unique. There are endless possibilities for using effects in your videos, so get creative and have fun with your videos.

      @edenharvzofficial 😎 #soldmysoul #fyp #foryoupage #trend #g6 #tips #trick #hack #xyzcba ♬ CITY OF ANGELS – 24KGoldn

   4. Post at the Right Time

      When it comes to TikTok or any other platform, timing is everything. The time of day that you post can significantly impact the number of people who see your content. You want to post during peak hours to get the most views on TikTok. Peak hours on TikTok vary depending on the day of the week.

      The best time to post on TikTok is as follows:

       

      These timings indicate high engagement. Posting during these hours will help you reach the largest audience possible.

      Moreover, if you want to know the best time to post, you can check your Business or Creator’s account analytics. This is how you can do so:

      • Go to your TikTok Business account
      • From your profile, tap on the three dots icon at the top right
      • Tap on Business suite.
      • Select Analytics
      • There you go!

Featured Article: The Truth About Hootsuite Pricing Plans in 2023

5. First Three Second Counts

   In a world where we are overwhelmed with endless content, it is more important than ever to hook your viewers within the initial three seconds. TikTok is a great platform for doing just that. You can quickly grab your audience’s attention and deliver your message with its short-form format and beat the TikTok algorithm. Users have a short attention span on TikTok, so it’s best to hook their attention in the first three seconds.

   So how do you do it? First, you need to understand your audience. What are their interests? What kind of content do they usually consume? Once you know your target audience, you can start creating content that appeals to them. It’s also important to be creative and original.

   There’s no point in copying what everyone else is doing. Instead, try to come up with something unique and creative. Moreover, you can use some of the best TikTok tools to get more views on your videos.

6. Don’t Remove Old Content

   If you are a content creator on TikTok, you might be wondering what to do with your old videos. After all, you don’t want your profile to be cluttered with outdated content. If you are no longer uploading the content on the platform, why keep the old content around?

   However, there are a few reasons why you shouldn’t delete old content from TikTok.

   • It can help you see how far you have come. It’s always satisfying to look back at old videos and see how much you have improved.
   • Other users may enjoy seeing your old content. If you have a large following, then your old videos may be one of the reasons why people follow you.
   • Deleting videos could cause you to lose followers.

   So if you see an old video of yours that isn’t getting much attention, don’t delete it! Who knows, it could be your next big hit.

7. Play With New TikTok Features

   Want to add some new excitement to your TikTok experience? Why not experiment with some of the platform’s latest features? TikTok is constantly rolling out new updates and features, so there’s always something new to explore. Here are the changes that TikTok is bringing in 2022.

   • TikTok’s new Avatar feature.
   • Keyword filtering ‘For You’ page
   • Group chats
   • Live streams (audio only)
   • Stitch and Duets are on the rise

   The platform continuously releases new features for users, and there’s always something to experiment with. Whether it’s a new filter or AR effect, there’s always something to try out. Keep up with the latest trends, experiment with new features and beat the TikTok algorithm.

8. Create a TikTok Challenge

   Every day, millions of people worldwide open up the TikTok app and scroll through an endless feed of creative content. From hilarious comedy sketches to jaw-dropping dance routines, there’s something for everyone on TikTok. But what really keeps people coming back to the app are the challenges.

   TikTok challenges are fun to get creative and show off your talent. They also give you the chance to be featured on the platform, which can lead to some serious social media stardom. If you’re looking for some inspiration, here are a few trending TikTok challenges:

   • In 2022 I will

   @electricmodel

   No more cheaters or abusers please & thank you I will end 😀 #in2022 #in2022iwill #findtruelove #DisneyPlusVoices #roughyear #badrelationships #nomore

   ♬ Has To Be (new wave) – CapzLock & 33col3 & Rosesleeves

   • Tiny Bee

   @laurawolfauthor

   I think I found the weird part of TikTok 🤣 #tinybee #kfc #weirdfilters

   ♬ Bumble Bee Who Likes KFC – Jordan Raskopoulos

   • The shoot in the sky

   https://www.tiktok.com/@mattdarbyy/video/7051706479254064390?is_copy_url=1&is_from_webapp=v1&q=%23TheShootintheSky&t=1652950553492

   • Cheesy Birria Ramen

   @papilosangeles

   Three words: CHEESY. BIRRIA. RAMEN.🤤 #birria #ramen #noodles #cheese #birriaramen #losangeles #santamonica

   ♬ dc gaby e juu – Gaby Lopes

Winning at the TikTok Game!

There’s no doubt that the TikTok algorithm is a power that can help you get your content seen by more people. However, it’s also important to remember that there’s no magic bullet to getting views and likes on your videos. Ultimately, the best way to increase your chances of success on TikTok is to produce quality content that people will want to watch and share.

Learn About Other Network Algorithms

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• Twitter Algorithm Changes: How This Will Impact Your Business in 2023
• Beginner’s Guide on How to Beat LinkedIn Algorithm in 2023
• How to Master the Pinterest Algorithm in 2023

People Also Ask

1. What’s the Best Time to Post on TikTok?
   The best time to post on TikTok is between 10 am to 2 pm.

2. Why Are My TikTok Videos Not Getting Views?
   If your TikTok videos aren’t getting proper views, it could be the content you are posting. So, the best practice is to see what others are doing, follow hashtags, use trending sounds and try out something new. You will get there.

3. What Hashtags Go Viral on TikTok?
   These are the the hashtags that go viral on TikTok:
   • #fyp
   • #foryou
   • #foryoupage
   • #trending
   • #funny